Legal · Terms
Terms of Service.
Last updated: November 11, 2026
These terms apply to all creative services from Hook Lab, operated by Douglas Kelly in West Virginia, USA. By paying an invoice or payment link, you agree to them.
01What you get
The deliverables listed for your package or in your written quote. Media buying, ad management, real actors or UGC creators, and physical product shoots aren't included.
02Payment
Pilot and Starter packages are paid 100% upfront. Monthly plans are billed in advance and can be cancelled with 14 days' written notice. Work starts once payment clears.
03Turnaround
Counted in business days from when we have both your payment and your completed brief and assets. Waiting on your input pauses the timeline.
04Delivery
Finished work is delivered through a shared folder link sent by email. That email and the folder count as proof of delivery.
05Revisions
One round per delivery, requested in writing within 5 business days. Revisions refine the delivered concepts; a new concept or format counts as new work. No request within 5 business days means the delivery is approved.
06Refunds
Custom work is non-refundable once delivered. If we can't deliver, you get a full refund for the undelivered work.
07Disputes
If something isn't right, email us first and we'll work to fix it. Please contact us before filing a payment dispute or chargeback.
08Ownership
After full payment, you own the final ads and can use them on any platform without further fees. We may show the work in our portfolio unless you ask us in writing not to. Drafts and unused concepts stay ours.
09Your part
The product information and claims you give us are accurate, you have the rights to any materials you send, and you review the ads before they run and run them within platform policies and advertising laws.
10How the work is made
We use AI tools to create visuals and video. We never present AI-generated people as real customer testimonials, and we only use real reviews you supply.
11Results
Ad performance depends on factors outside our control, like budget, targeting, offer and platform changes. We guarantee the work we deliver, not specific sales or results.
12Liability
Our total liability is limited to the amount you paid for the work in question. Neither side is liable for indirect losses such as lost profits.
13Confidentiality
We keep your non-public information private and use it only to do the work.
14Law
These terms are governed by the laws of the State of West Virginia.