Legal · Privacy
Privacy Policy.
Last updated: November 11, 2026
Hook Lab, operated by Douglas Kelly in West Virginia, USA, respects your privacy. This page explains what we collect and how we use it.
01What we collect
When you book a call, we collect your name, email, brand name and website. When you work with us, we collect the information and files you send in your brief. When you pay, Stripe processes your payment. We never see or store your full card details.
02How we use it
To reply to you, run calls, create and deliver your work, send invoices and receipts, and keep business records.
03Who we share it with
Only the services that help us run Hook Lab, such as Cal.com (booking), Google Workspace (email and file delivery), Stripe (payments) and Cloudflare (website hosting and privacy-friendly analytics). We don't sell your information, and we don't share it for anyone else's marketing.
04Analytics
Our site uses Cloudflare Web Analytics, which counts visits without cookies and without tracking you across other sites.
05How long we keep it
Client records are kept as long as needed for the work, taxes and legal requirements. Inquiry details from people who don't become clients are deleted on request.
06Your choices
Email us to see, correct or delete the information we hold about you. If you get an email from us and don't want more, reply "no" and we'll stop.
07Children
Our services are for businesses and are not directed at anyone under 18.
08Changes
If this policy changes, we'll update the date at the top of this page.